FrAMchise Day 2010 Program
The mission of FrAMchise Day
The mission of FrAMchise Day is to bring into the Czech Republic new options of American franchising, to support existing American franchise business, to bring the necessary information about this area of business and the possibilities of its wider use in the Czech market, and to help eliminate the barriers resulting from the different business cultures.
For the second time, Czech businessmen, investors, and managers have the opportunity to choose “their” reputable brand at FrAMchise Day and with it the final and certified "recipe for business" of bringing about profit with minimum risks. Or, they can find useful information, practical experience, inspiration, and interesting contacts here.
Here you can see Conference program of FrAMchiseDay 2009
FrAMchise Day 2010 Program
The FrAMchise Day 2010 major program will take place on Wednesday October 20, 2010 from 9 a.m. to 5 p.m. in Prague Marriott Hotel (Prague 1, V Celnici 8). The final reception will be held from 6 p.m. till 8 p.m. at the U.S. Ambassador's Residence (Prague 6, Dr. Zikmunda Wintra 3).
Wednesday October 20, 2010 8 a.m. – 5 p.m.
Prague Marriott Hotel Praha 1, V celnici 8
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Welcome presentation (conference hall - Bohemia I)
| 8:00 | Visitors' registration and opportunity for morning tea or coffee
Sponsor: Dobrá čajovna /Dobrá Tea, STARBUCKS COFFEE |
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| 9:00 | Welcome, presentation of the conference program Jaroslav TAMCHYNA, president, Franchise Club Czech Republic |
| Welcome Mark AGNEW, Director of Operations Prague Marriott Hotel |
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| 9:10 | U.S. Embassy Czech Republic Joseph S. PENNINGTON, Chargé d'Affaires: "Franchising in the U.S." |
| 9:25 | From now on, participants have the possibility to choose from two parallel conference programs - BRANDS (conference hall Bohemia I) and FRANCHISING etc.(conference hall Bohemia III) |
1. Conference BRANDS (conference hall Bohemia I)
- Presentation of American and Czech business concepts and franchises
| 9:30 | Century 21 Czech Republic (real estate agency, USA) Aleš MAZGAJ, Director: "CENTURY 21 teaches their clients require only first-class service" |
| Crestcom International (training and personal development, USA) John G. HARRIS, International Marketing Manager: "CRESTCOM - Leadership in the 21st century" |
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| Rosinter Restaurants Holding (T.G.I. FRIDAY'S, USA, sushi restaurant Planet Sushi, USA) Lori DAYTNER, Managing Director European Region, Petr VLASTNÍK, Operating Director: "Franchising is a partnership. Why are some franchise systems more successful?" |
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| 11:00 | Coffee breaks, Appointments Sponsors: Ben&Jerry's, Coca-Cola, Dobrá čajovna / Dobrá Tea, SUBWAY, STARBUCKS COFFEE |
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| SUBWAY (fast food restaurant, USA) David BISKUP, Area developer: "SUBWAY and development of the commercial potential in non-traditional locations" |
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| RE/MAX Czech Republic (real estate agency, USA) Hanuš NĚMEČEK, Regional Manager: "RE/MAX and its five years’ experience on the Czech real estate market" |
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| NIKE (sportswear and shoes, USA) Štěpán SVOBODA, Retail Manager: "NIKE: Franchise concepts of the sport legend" |
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| 13:00 | Lunch Break (buffet lunch), Appointments Sponsors: Ben&Jerry's, Bohemia Bagel, Burger King, Coca-Cola, Dobrá čajovna / Dobrá Tea, Hooters Restaurants, Kentucky Fried Chicken, KOBE, Ráj sýrů, STARBUCKS COFFEE, SUBWAY, SUSHI POINT a T. G. I. FRIDAY'S. |
| 14:00 | Vodafone Czech Republic (Telco shops, CZ) Martin BENKO, Regional Partner Manager: "VODAFONE – Concept of the regional shops network" |
| AmRest Coffee AmRest Coffee (Starbucks Coffee, USA) Petra KOLÁŘOVÁ, Learning And Development Manager a Marcel GORON, Store Manager,: "Starbucks: Quality was and still is our major issue..." |
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| Gepard Finance (mortgage and financial services, CZ) Adolf ČERVINKA, Sales director: "Gepard Finance franchise" |
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| Ráj sýrů (stores high-quality foreign cheeses, CZ) Martin LOPUŠNÝ, Director: " Ráj sýrů (Cheese Heaven) – New franchise offers high-quality foreign cheeses" |
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| 15:30 | Coffee breaks, Appointments Sponsors: Prague Marriott Hotel, Coca-Cola a STARBUCKS COFFEE |
| 16:00 | Na Zdravi Ventures (Hooters restaurant, USA) Vladislav SVOBODA, Chairman: "Hooters – American icon in Prague" |
| EXPRESKA (30minutes round fitness for women, CZ) Petr KOŘÍNEK, founder and franchisor: "We run our own fitness for women" |
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| Unilever ČR, division ALGIDA (ice-cream Ben&Jerry's shops, USA) Roman FRIČ, National Sales Manager; Kamil NEKARDA, Sales Manager: "Ice-cream franchise Ben&Jerry's will be offering an American legend" |
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| 17:00 | Summary, Closing, Invitation to the evening reception at the U.S. Ambassador's Residence |
2. Conference FRANCHISING etc. (conference hall Bohemia III)
- Presentation of franchise concepts and brands
- Key aspects of franchising – law, brand, marketing, education
| 9:30 | OgilvyInteractive (online advertisement, social networks) Tomáš JINDŘÍŠEK, Managing Director: "Social networks - opportunity for your business or just a fashion bubble?" |
| Ipsos (market research and consulting) Lenka HARMON, Account Director: "Gastronomy in the Czech republic" |
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| EDUCATIO MAHLER EDUCATIO MAHLER (training, couching, consultation) Zdeněk MAHLER, Trainer and couch: "Training systems for franchising" |
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| GREP design (brand building, corporate identity, store design) Marek SABO, Director: "Brand and brand agency" |
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| Kooperativa insurance house, Vienna Insurance Group (commercial insurance for small and medium-sized enterprises) Ondrej WITOWSKI, Head of direct sales: "Kooperativa insurance house, VIG - partner of franchise enterprises" |
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Coffee breaks, Appointments Sponsors: Ben&Jerry's, Coca-Cola, Dobrá čajovna / Dobrá Tea, SUBWAY, STARBUCKS COFFEE |
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| 12:00 | Bigmedia (Outdoor advertisement specialist) Jan VLČEK, Managing director: "New trends and use of outdoor advertising " |
| TRAPLOVA - HAKR - KUBAT (Law and patent office) Tereza HRABÁKOVÁ, Advocate; Jana TRAPLOVÁ, Trainee advocate: "How to be successful with the registration of trade mark and how to keep". |
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| Jobs21 (personal-training agency) Pavel HÁJEK, Director: "Why don’t some successful foreign franchises prosper here?" |
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| Centers Data Centers Data (Research and shopping centers monitoring) Pavlína HAJNOVÁ, Director, advisor: "Who cut right through the vicious circle of Czech retail? Why do Czech customers increasingly travel abroad to spend money?" |
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| 13:00 | Lunch Break (buffet lunch), Appointments Sponsors: Ben&Jerry's, Bohemia Bagel, Burger King, Coca-Cola, Dobrá čajovna / Dobrá Tea, Hooters Restaurants, Kentucky Fried Chicken, KOBE, Ráj sýrů, STARBUCKS COFFEE, SUBWAY, SUSHI POINT a T. G. I. FRIDAY'S. |
| 14:00 | Allegria (experiences for individuals and companies, systems of motivation) Linda VAVŘÍKOVÁ, Marketing director: "Motivate your staff through experiences" |
| Československá obchodní banka (Commercial banking, loans for small and medium-sized enterprises) Tomáš SEDLÁČEK, Advisor: "Economic crisis in America and Europe" |
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| Zilvarová Ctibor Hladký Zilvarová Ctibor Hladký (Law office) Jiří CTIBOR, Advocate specialized on franchising: "Strategy of successful master franchising" |
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| U&SLUNO (IT, consultancy in retail and logistics) Radek HARTMAN, Commercial Director: "Effective management of franchise chain" |
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| TOP C TOP C (Training company, CZ) Michal KOPŘIVA, CEO: "Outsourcing of the internal trainers - the key to effective education of franchise networks" |
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| 15:30 | Coffee breaks, Appointments Sponsors: Prague Marriott Hotel, Coca-Cola a STARBUCKS COFFEE |
| 16:00 | Marketing & Media (Weekly magazine for marketing and media) Daniel KÖPPL, Editor in chief: "Brand and Branding" |
| Typos, Typos (Printing enterprise) Ivo STANČEK, Sales director: "Web to Print (W2P) – new print technology customized for franchise networks" |
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| Spolek milců čaje Spolek milců čaje (Teahouse Dobrá čajovna / Dobrá Tea, CZ) Jiří ŠIMSA, Director: "How is business in American interesting for Czechs" |
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| 17:00 | Summary, Closing, Invitation to the evening reception at the U.S. Ambassador's Residence |
Wednesday October 20, 2010 6 p.m. – 8 p.m.
The U.S. Ambassador's Residence Prague 6, Dr.Zikmunda Wintra 3
| Reception | Place for making new contacts and networking at the exquisite U.S. Ambassador’s Residence Musical performance |
The final part of American Franchise Day 2010 will be held at the exclusive residence of the Ambassador of the United States of America, where the conference participants, speakers, and VIP guests will be invited from 6p.m. till 8 p.m. The American Ambassador and other guests will attend the reception.
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Click here for U.S. Ambassador's Residence website
Click here for U.S. Ambassador's Residence location
More obout the U.S. Ambassador's Residence on
http://prague.usembassy.gov/ambassadors_residence.html
Conference languages
Official languages of the FrAMchise Day 2010 are Czech and English. Simultaneous translation to Czech and English will be provided during Conference B. In the foyer and at the U.S. Ambassador's Residence, individual interpretation services in English will be available.
