For exhibitors

Introduce your brand at the biggest trade show and two conferences focusing on American concepts.

Meet personally with entrepreneurs and investors searching for successful franchises.

Promote your brand to the Czech media and on the web catalogue.

If you cannot attend personally, present your brand at the Central Booth.

We would like to invite you on October 20, 2010 (9-17, 18-20) into the center of Prague, for the second day of American franchising - "FrAMchise Day". This is a unique international event where business concepts originating in the United States of America will be presented to domestic and Central European investors and entrepreneurs.

FrAMchise Day will offer a trade-show and a rich conference program dedicated to the performances of each franchise and the circumstances of their successful operation on the Czech market. The event will take place in these attractive rooms in the Marriott Hotel Prague. The height of this event will be at the reception held in the exclusive U.S. Ambassador’s Residence.

Do not miss this unique chance and register now as an EXHIBITOR at FrAMchise Day 2010 through the electronic APPLICATION FORM FOR EXHIBITORS, which you can download here. You can order EXHIBIT AND ADVERTISING SERVICES. Fill it in and send it to conference@ifranchising.cz.

You're welcome!

Jaroslav Tamchyna Czech institute for franchising Member of IFA	Jana Ruckerová U.S. Commercial Service Embassy of the United States in Prague

How to subscribe to FrAMchise Day 2010

If you want to sign up as an exhibitor at FrAMchise Day 2010, please complete the APPLICATION FORM FOR EXHIBITORS that can be downloaded in English in DOC format. Fill it in, sign it, and send it in by at least September 20, 2010 to framchiseday@ifranchising.cz, or fax it to + 420 257 022 810.

Why exhibit at FrAMchise Day 2010?

FrAMchise Day is an ideal way to efficiently reach domestic investors and entrepreneurs as potential partners and meet them face to face in one place.

It is a unique opportunity for your brand's visibility and a chance to enter the Czech Republic by the master of franchising.

FrAMchise Day is an ideal way to obtain useful personal and business contacts and current business information in the field of franchising.

Make the best use of your visit to Europe by combining FrAMchise Day 2010 in Prague with the Regional Franchise Conference (http://www.franchisecyprus.com/), to be held in Limassol, Cyprus, October 14-15, 2010, and/or Franchising and Trade Show (http://www.franchising.fieramilano.it) to be held in Milan, Italy, October 15-18, 2010, and explore these fast developing European markets in one trip.

Who is FrAMchise Day 2010 for?

FrAMchise Day 2010 is for American franchise companies wishing to expand into the Czech Republic and neighbouring Central European countries (Slovakia, Hungary, Poland, Ukraine) and are looking for partners (investors) who would develop the national, regional, or local markets under the franchise brand.

FrAMchise Day 2010 is for American franchise brands already presented on the Czech market and seeking other investors as a franchisee who would operate separate business units.

FrAMchise Day 2010 is for national or regional franchise license holders who wish to present a reputable brand, its high quality, and attractive products, and who are looking for new customers and coworkers.

FrAMchise Day 2010 is for Czech franchise brands, inspired by the idea of American franchises and motivated by their demanding standards that are looking for partners (investors) who would like, as franchise keepers (franchisee), to separately manage and operate branded business units and develop "their" local markets.

Service suppliers

consulting companies, sales organizations, business chambers
research marketing agencies
advertising and PR agencies
professional media, internet servers
banks, insurance houses
technology suppliers for business units and restaurants
real estate agencies

Who can you meet at FrAMchise Day 2010?

At FrAMchise Day 2010 you can meet people with a strong interest in buying certain franchises or those who are searching for one.

You can meet people who have not yet decided on a certain brand, but they know that they’re heading in the right direction. These people may come to a decision based on your compelling presentation.

You can also meet franchise consultants or franchise lawyers who have the knowledge and experience that you may need. Similarly, you may encounter bankers, market and advertising professionals, real estate agents, or leasers of commercial space.

At the Conference, trade show, or evening reception, you can speak to members of the economic chambers and professional organizations and to representatives of public administration and municipalities. You can also meet journalists.

Exhibition area for trade-show

The trade show of American franchise brands at FrAMchise Day 2010 will take place in two large conference halls Bohemia, Moravia and in the foyer (Pre-Function Area) on the first floor of the Prague Marriott Hotel.

EXHIBIT AND ADVERTISING SERVICES for Exhibitors

For those franchise brands wishing to participate in FrAMchise Day 2010, we offer them the opportunity to present themselves as an EXHIBITOR at a booth, as a PRODUCT PARTNER, or indirectly as a NON-EXHIBITOR.

You can order EXHIBIT AND ADVERTISING SERVICES through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Basic service package

The event organizer provides exhibitors with the standard basic services package, which includes: a small booth (measuring 2 x 2 meters), rental of a space in the exhibition area, assistance with the set up and taking down of the booth, the ability to present at the conference, placement of the franchise’s logo on the event’s website, and free entry for two people to the conference (including the reception).

You can order Basic service package through the order form APPLICATION FORM FOR EXHIBITORS found here.

Exhibition booth, size extension and its equipment

Exhibitors will use a simple exhibition booth available in three sizes: small (2 x 2 meters), medium (3 x 2 meters) or large (4 x 2 meters). The walls are white with a smooth surface. The height of the back white wall of the booth is 2 meters. The height of the splitting wall is 1 meter. The end sides have a height of 2 meters. On the back wall of the booth, a logo/image can be placed. In the back of the booth you can place a roll-up with your advertising.

Those franchise brands interested in having a presentation booth can order a basic service package and can use additional services to attract more participants.

If the size of your booth is not enough, you can order a large (2 x 4 meters) or medium (2 x 3 meters) size booth. Booths in the hall will be arranged by order of when we receive the application from each franchise and the amount of room available.

In your booth, you can present multiple brands at once, or invite other exhibitors to share booths. You can also equip your booth with furniture, such as tables and chairs, stands for brochures, logos, and connectivity to power or Wi-Fi. We also provide you with a printed banner or logo.

Besides our exhibition services, we offer a wide range of advertising services that will give your brand more attention from FrAMchise Day 2010 participants and from the general public.

You can order further extensions of our services beyond the standard basic service package through the order form found here, where you can also find a price list of our services and service packages.

You can order Exhibition booth, size extension and its equipment through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Partner packages

Looking for an effective way to make your brand more visible? Looking for a way to enhance your image and fully present yourself to visitors, exhibitors, and the media during FrAMchise Day 2010? Then become a Partner, which means you’ll receive a promotional services package; you’ll be listed as a Partner on all advertisements published on our website, in our catalogue, and on our conference materials; your banner will be placed directly on the premises of the conference; you will be referred to by the moderator during the conference; and you will get reduced price tickets for your business partners and employees. Gold and Silver Partners will have well visible spaces in the conference hall.

Looking for an effective way to make your brand more visible and to better present yourself to visitors, exhibitors, and the media during FrAMchise Day 2010? Then use one of our forms of promotional packages.

Gold Partner
Silver Partner
Bronze Partner
Main Partner of the Reception at the U.S. Ambassador’s Residence
Partner of the Reception at the U.S. Ambassador’s Residence
Product partner – Lunch/Coffee breaks partner/Reception

You can order Partner packages through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Advertising Banner Displayed in the Lobby or Food Court

To advertise to participants of FrAMchise Day 2010 outside of the main exhibition hall, such as in the foyer, at the registration booth, and at the hotel entrance, you can use a modern advertising medium: a telescopic vertical advertising banner, which is also called a roll-up. You can bring your own roll-up or we can have one printed for you (with 800 x 2000 millimeter dimensions).

Conference Badge Holder Advertising

Each visitor or exhibitor of FrAMchise Day 2010 can promote your brand. This is possible with your advertising placed in each plastic badge holder. Each visitor or exhibitor will receive a badge holder when they register and will become a walking advertisement of your brand. You can insert your printed advertisement into the badge holder unilaterally or bilaterally or we can print it for you. This way you can direct visitors to your booth, presentation, or website. If we receive the graphical elements, we can produce it for you.

Lanyard Advertising

You can make your name and logo more visible with lanyards, which hold the conference badge to your neck. On the neck of each visitor, your logo won’t be missed. It’s a walking advertisement for your company that will be seen throughout FrAMchise Day 2010. If we receive the graphical elements, we can produce it for you.

Banner Ads on web pages of FrAMchise Day 2010

Traffic on your website and the number of visitors at your booth can increase if you place a banner on the official website of FrAMchise Day 2010. You can choose the page on which you want to reach your target group. An advertising banner can have one of these three standard sizes: full banner, square button, or half banner. We will link your banner to your website. Animated banners are welcome.

You can order ADVERTISING SERVICES through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Wwwcatalogue – Company and Franchise Profile

Let prospective applicants to the Czech market know who you are and how interesting your offer is. Visitors, exhibitors, and suppliers can learn about you on the web catalogue wwwCatalogue in Czech with a brief or detailed information profile, which describes your company and its franchise offer to the Czech market. If your company does not attend the FrAMchise Day 2010 personally, you can set up a virtual booth.

We can publish a brief profile of your franchise in the Czech language to the extent of one page (with text up to 2000 characters) on the web catalogue wwwCatalogue. This profile will be publicly accessible on the event website for a period of 12 months. A brief profile of brands is included in the standard basic services package.

We can also disclose more information with a detailed profile of your business and franchise in the Czech language. This detailed profile can be up to 5 pages (with text up to 10,000 characters) on the web catalogue wwwCatalogue. This online catalogue will be publicly accessible to download in .pdf format on the event website for 12 months.

Detailed company and franchise profile materials are automatically included in the press releases for journalists at the press conference. Handouts in English or Czech must be supplied at least 6 weeks before the event.

You can order Company and Franchise Profile through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Advertisement at the Center Booth

We offer a conference service package of non-exhibitor conference services for franchise brands that want to be presented at FrAMchise Day 2010, but cannot do so in person. This allows you to address participants indirectly, through a virtual booth. We also allow you to exhibit 10 kilograms of marketing material (leaflets, brochures, etc.) at the central booth.

The Center Booth is situated at a central location in the exhibition hall and is staffed with our English-speaking hostess. She will provide participants with basic information about the brand, hand out materials, and put together a contact list of all interested visitors so we can send it to you.

You can order Advertisement at the Center Booth through the APPLICATION FORM FOR EXHIBITORS that you can download here.

NON-EXHIBITOR Package

If you cannot physically attend FrAMchise Day 2010, you can still reach its participants. We have prepared a separate booth where your brochures and leaflets (maximum of 10 kg materials/brand) will be offered to participants. After FrAMchise Day 2010, we will also send you a contact list of all the visitors that expressed interest in your brand during the show with their contact information.

For brands that wish to be presented at FrAMchise Day 2010 but cannot do so in person, we offer a NON-EXHIBITOR conference service package. This allows you to address participants indirectly through the "virtual booth", which is a detailed company profile in the online catalogue, and with up to 10 kg of marketing materials (leaflets, brochures, etc.) at the Central Booth. The Central Booth is situated at a central location in the exhibition space and is staffed with our English-speaking hostesses. They provide basic information about the brand, hand out materials, and put together Contact List of all interested visitors so we can send it to you.

You can order NON-EXHIBITOR Package through the APPLICATION FORM FOR EXHIBITORS that you can download here.

Exhibitor reception

At the evening reception organized at the U.S. Ambassador’s Residence, you will have a chance to meet with key representatives of American and English businesses, bankers, politicians, and journalists.

You will also be able to informally meet with members of the Franchise Club, which brings together leading franchise brands operating in the Czech Republic, and other people interested in franchising.

Exhibitor press conference

The press conference for the upcoming event takes place at the e U.S. Ambassador’s Residence, Prague 6-Bubenec, Dr. Zikmunda Wintra 3 two weeks before the FrAMchise Day 2010. Exhibitors can submit their press materials that will be printed and handed over to journalists in the press kit.

Exhibitor important dates

	From	Till
Application form and request for further services		20.9.
Payment and sending copy of payment command		20.9.
Sending the graphics and further information for www Catalogue		20.9.
Delivery of materials to the hotel	18.10. – 8 am	19.10. – 6 pm
Booths set up	19.10. – 6 pm	20.10. – 8 am
Booths operating	20.10. – 9 am	20.10. – 5 pm
Demolition of the booths	20.10. - 5.30 pm	20.10. – 12 pm

Prague Marriott Hotel

V celnici 8, 110 00 Praha-Nové Město

The conference and trade show will take place in the exclusive conference rooms and foyer of the Prague Marriott.

Familiar and yet always innovative Marriott!

The five-star hotel "Prague Marriott Hotel" is situated in the heart of the city, in the district Prague 1-Nove Mesto, in a street V Celnici 8, Prague, close to the Republic square. The hotel is easily accessible by public transport (around 100 meters from the hotel is the metro station NAMESTI REPUBLIKY B).

The Prague Marriott Hotel is located a few steps away from historical landmarks, such as the Municipal House, and a short walk from the Old Town Square and Wenceslas Square. After a decade in the Czech market this Marriott flagship property represents a symbol of superior and dedicated service combined with local know how and expertise.

The hotel interior was recently renovated; its rooms and suites now offer even more comfort and luxury. All 293 spacious guest rooms are fully equipped with high speed wired and wi-fi internet, personal safe, mini-bar, satellite TV with LCD screens, movies and music on demand, voice mail, data ports, individual climate control and a comfortable working area.

The hotel offers 1450 square meters (11 conference rooms in total, some with daylight) of newly renovated flexible conference, reception and banquet space, located on one level. Whether you need to organize a board meeting for 8 participants or a conference reception for 750 delegates, the Prague Marriott will provide a tailored service that exceeds your expectations. The professional event management team will create a successful event you will always remember.

Since July 2009 we have incorporated "green events" into our everyday standards. By applying the principles of reduce, reuse and recycle to all events and meetings, we make them more eco-friendly and help guests and meeting planners reduce their carbon footprint on the environment.

Click here for hotel web pages
Click here for hotel on Prague plan

Reception
tel: +420 222 888 888
Fax: +420 222 888 889
E-mail: here

Conference service
Tel: +420 224 842 936 +420 222 888 860
Fax: +420 221 822 111
E-mail: here

Discounted Hotel Rates

Special discounted hotel rates are available for FrAMchise Day exhibitors and visitors through Prague Marriott Hotel should be made as early as possible. Special Conference price of rooms reserved till October 5, 2010 is 3960CZK per night including breakfast buffet, excluding VAT. Reservations are accepted by telephone or fax until October 5, 2010 through the hotel’s Reservation department + 420-2-2288 8822 or + 420-2-2288 8823 or through the hotel website – www.marriott.com/prgdt. When booking online, please indicate under Special Rates & Awards as a Group code - FRCFRCA or CZECH INSTITUTE FOR FRANCHISING.

Close to the hotel there are the most important sights of the Old Town of Prague (the Prague astronomical clock, the Town Hall, the Jewish town and synagogues, Charles Bridge, etc.) and the main shopping avenues (Na Příkopě, Paříšská, Wenceslas square).

On the way from the Airport Prague-Ruzyne to the Prague Marriott Hotel, we recommend using high-quality and safe taxi signs AAATAXI (tel: + 420 222 333 222) or rent a car at a rental car agency (Budget, Hertz, Avis). Passengers car can safely Park in the hotel garage.

U.S. Ambassador's Residence

Prague 6 - Bubeneč, Dr.Zikmunda Wintra 3

The final part of American Franchise Day 2010 will be held at the exclusive residence of the Ambassador of the United States of America, where the conference participants, speakers, and VIP guests will be invited from 6p.m. till 8 p.m. The American Ambassador and other guests will attend the reception.